
Kenya and Sierra Leone Formalize Creative Economy Pacts with Akuna Group at CHOGM 2026
Kenya and Sierra Leone have signed Statements of Intent with The Akuna Group during CHOGM 2026, establishing themselves as founding champions of the Commonwealth Creative Economy Partnership. The voluntary initiative connects regional creative talent with essential skills, investment, and expanded international markets.
Kenya and Sierra Leone have officially signed Statements of Intent with The Akuna Group at CHOGM 2026, establishing their roles as founding champions of the Commonwealth Creative Economy Partnership. This voluntary, country-led initiative is designed to connect creative talent with structured skills development, investment opportunities, enterprise growth, and broader Commonwealth markets. The signing ceremony took place during the Akuna Moment of Engagement, marking a formalized step toward building robust infrastructure for the creative industries across participating nations.
The high-level agreement was formalized by Chief Minister Dr David Moinina Sengeh for Sierra Leone, Principal Secretary for Foreign Affairs Dr A. Korir Sing’Oei for Kenya, and Sir Idris Elba for The Akuna Group. The historic proceedings occurred in the presence of His Excellency Dr Julius Maada Bio, President of the Republic of Sierra Leone, alongside a message of goodwill conveyed by Hon. Joycelyn Tetteh MP on behalf of Ghana. The framework draws on guidance from the Commonwealth Secretariat and the broader ambitions championed by Commonwealth Secretary-General Hon Shirley Ayorkor Botchwey.
Operationally, the collaboration ties directly into existing national strategies. For Sierra Leone, the agreement reinforces President Bio’s human capital agenda, with Chief Minister Sengeh emphasizing that young people represent a vital resource for investment. In Kenya, the partnership complements the Talanta Hela initiative, which Dr Sing’Oei noted will provide youth creative enterprises with a reliable route to market. These efforts are further supported by practical capacity-building programs, including the Script to Screen with AI initiative developed alongside Google and Curious Refuge, backed by a US$1 million Google.org grant to train emerging filmmakers across multiple African nations.
Financial integration and cross-border transactions form a critical pillar of this expanding ecosystem. In Ghana, Akuna Wallet Ltd secured admission to the Bank of Ghana’s regulatory sandbox in January 2026, offering a supervised environment to test financial innovations relevant to cross-border earnings. Additionally, Sir Idris Elba engaged with Central Bank of Barbados Governor Dr Kevin Greenidge to address the practical challenges of receiving creative earnings across borders, while discussions with Prime Minister Mia Amor Mottley explored broader cultural exchange and talent linkage initiatives between Africa and the Caribbean.
Why This Matters
The formalization of these agreements addresses longstanding structural bottlenecks in Africa's creative economy, notably the friction surrounding cross-border payments, intellectual property ownership, and monetization routes. By aligning state priorities such as Kenya's Talanta Hela and Sierra Leone's human capital agenda with transnational frameworks like the Commonwealth Creative Economy Partnership, governments are signaling a shift toward treating creative output as a serious macroeconomic driver rather than an informal sector.
Furthermore, integrating regulatory sandboxes, such as Akuna Wallet's deployment in Ghana, tackles the acute currency risk and liquidity hurdles that restrict creators from scaling internationally. These institutional steps reduce reliance on fragmented intermediaries, ensuring that capital generated by African storytellers, musicians, and designers is retained, taxed, and reinvested locally to strengthen regional infrastructure resilience.
Opportunities
- Financiers and Fintech Operators: Deploy cross-border payment solutions and participate in regulatory sandboxes to capture transactions from expanding creative networks.
- Training Providers and Educational Institutions: Design vocational pathways and technical curricula around AI-driven production tools, such as the Script to Screen initiative, to meet rising industry demand.
- Infrastructure Developers and Investors: Fund physical and digital production spaces, studios, and platforms capable of supporting sustainable creative enterprises across East and West Africa.
- Policy Makers and Regulators: Harmonize intellectual property frameworks and export policies to facilitate seamless trade of digital and cultural goods within Commonwealth markets.
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SHAHID YAKUB
Seen Africa Newsroom
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