Moto Seen Africa Named Official Media Partner for the Prestigious Nurani Cycle Safari from Mombasa to Nairobi
In a major strategic partnership, Moto Seen Africa signs an exclusive MoU with Nasserpuria Memon Sports Club to provide official media syndication and continental press coverage for the historic Mombasa-to-Nairobi Nurani Cycle Safari.
NAIROBI, KENYA — Moto Seen Africa, the continent’s premier executive media and market intelligence platform, has officially entered into a strategic partnership with the Nasserpuria Memon Sports Club (NMSC) as the Official Media Partner for the upcoming Nurani Cycle Safari.
The historic endurance ride, which will see elite cyclists and sports enthusiasts navigate the high-volume economic corridor from the coastal hub of Mombasa to the capital city of Nairobi, stands as one of the region’s most anticipated community endurance and athletic showcases.
Under a newly executed Memorandum of Understanding (MoU), Moto Seen Africa will serve as the central media engine for the event, providing pre-event feature coverage, official progress updates along the route, and syndication across its extensive executive networks and digital platforms.
Commenting on the partnership, Shahid Yakub, Founder and Managing Director of Moto Seen Africa, highlighted the strategic synergy between executive media and regional sports diplomacy:
"The Nurani Cycle Safari represents more than an extraordinary test of human endurance—it is a powerful movement driven by a vision for education and youth empowerment. Supporting initiatives that lay the foundation for future generations aligns directly with our core ethos. Moto Seen Africa is proud to partner with Nasserpuria Memon Sports Club to showcase the discipline, community spirit, and dedication to education driving this historic journey."
The partnership also grants Moto Seen Africa cross-licensing visibility across NMSC and its broader affiliated Memon Jamaat networks, embedding high-caliber media reporting directly within key institutional platforms.
Through this collaboration, global readers, industry captains, and community stakeholders will gain direct access to official press briefings, route milestones, and feature stories spotlighting the riders and organizers powering the safari.
Official updates and coverage will be syndicated continuously across Moto Seen Africa’s portals throughout the event lifecycle.
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SHAHID YAKUB
Seen Africa Newsroom
