UBA Cameroon Director Serge Ngoube Launches Investment Firm Investally in Douala

Serge Ngoube Edjenguele, an independent non-executive director of UBA Cameroon, has been appointed chairman of the board and CEO of Investally, a new company established in Douala to operate in the financial market of the Central African Economic and Monetary Community. The appointments were disclosed in a legal notice published in the Cameroon Tribune, based on documents executed on August 13, 2026, before Jean-Jacques Moukory Eyango, a notary in Douala. Marthe Epanya Oho Teki has been appointed deputy CEO, while the legal notice does not identify the shareholders behind the new venture.

Investally plans to offer securities brokerage, stock market order execution, portfolio management, and securities account services. It also intends to help companies raise capital through share and bond issues or listings on the Central African Stock Exchange. These activities require authorization from the Central African Financial Market Supervisory Commission. For the services Investally intends to provide, the company must also have a minimum share capital of CFA300 million, fully paid up before authorization can be granted. The legal notice does not disclose Investally capital or indicate whether it has received regulatory approval.

The two positions assigned to Serge Ngoube raise a regulatory question under regional rules. Article 1 of the Central African Economic and Monetary Community regulation dated July 21, 2022, requires market intermediaries established as public limited companies with a board of directors to appoint separate individuals as board chairman and chief executive officer. However, Investally incorporation notice names Serge Ngoube to both positions. The company exact legal structure and any changes made to its governance since August 2026 have yet to be verified, meaning available information does not establish whether the firm is in breach of regulatory requirements.

Serge Ngoube brings extensive professional experience to his new role. On its official website, UBA Cameroon identifies him as chairman of its credit committee and a member of its risk committee, crediting him with more than 15 years of experience in capital markets and financial technology. His career includes leadership of securities and capital markets activities at EDC Investment Corporation in Central Africa, following earlier positions at Euronext, BlackRock, HSBC, and Société Générale. Additionally, the Investally name previously appeared in his business activities in France through a software development company originally established as InvestingClub.

Why This Matters

The formal establishment of Investally in Douala highlights the ongoing evolution of capital markets infrastructure within the Central African Economic and Monetary Community. As regional regulators enforce stringent capitalization rules and governance standards, new market entrants must navigate complex compliance frameworks that govern everything from minimum share capital to individual executive approvals. The interplay between regulatory mandates, such as the requirement for separating board chair and executive roles, underscores the rigorous oversight facing financial intermediaries seeking to operate on the Central African Stock Exchange.

Furthermore, the initiative intersects with broader efforts to enhance financial education and market participation in Cameroon. The prior emergence of related training initiatives, such as Investudy Africa involving Bloomberg terminals on the same street in Bonapriso, points to a strategic focus on building local capacity for capital markets. For investors and policymakers, the success of such firms depends heavily on securing official authorizations, meeting separate financial commitments to depositories and exchanges, and aligning corporate governance strictly with regional regulatory dictates.

Opportunities

• Compliance and Legal Advisory: Law firms and regulatory consultants can assist new financial intermediaries with navigating complex corporate governance structures and Cosumaf authorization procedures.
• Financial Technology Integrators: Software and market data providers have commercial openings to supply trading platforms, portfolio management systems, and terminal access to newly licensed brokers.
• Underwriting and Capital Advisory: Institutional investors and financial partners can collaborate with Investally to structure upcoming share and bond issues for regional corporations.
• Training and Capacity Building: Specialized educational institutions can partner with market actors to expand financial literacy and professional certification programs centered on the Central African Stock Exchange.

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